CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Audi IAA 2013

2013_Audi_IAA_02

For the IAA Car Fair 2013 of Audi, I teamed up with Animaid and created the Introfilm of the Audi Press Conference.
The task was to incorporate the 4 Locations Copenhagen, Munich, New York and Tokyo and to create unique graphic elements to each city.

Creative Director
Simon Mayer

Art Direction
Bianca Schaurer-Spieß

Compositing
Axel Klostermann

Additional 2D Animation
Florian Prütz

Produced at Acht Frankfurt.

Audi_IAA_2013_Introfilm_H264_grain_30fps_01035
Audi_IAA_2013_Introfilm_H264_grain_30fps_00253
Audi_IAA_2013_Introfilm_H264_grain_30fps_00431
I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
ishowYouSee.de