CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Audi Keynote Las Vegas 2014

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For the Audi Keynote at the International CES 2014 in Las Vegas, I did some of the background animation and designs. And especially the one minute-long intro film and the info graphic elements.

The intro film shows the technical achievements and progression in the history of Audi.
Since the moderator of the Keynote was to be an actor of the CBS hit series “The Big Bang Theory”, namely Kunal Nayyar (Raj Koothrappali), the intro played with the universe and time travel theme that reflects the astrophysics angle of the Raj character.

The whole show on youtube.com: click me

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I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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