CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Audi P14 2012

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To introduce the Audi Crosslane Concept, we developed a short intro which used a scanning effect which was to be dupilcated on the real life stage.

Also there was a longer video shown on the large LED screen, where the inside of the car was shown and more scanning effects were utilized.

This was only a small portion of the work I did for the Audi show on that project but I liked the colours and little techy graphics on that one. More here.

 

Production
Acht Frankfurt
acht-imaging.com

Animation
Christian Lerch
David Groß

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I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
ishowYouSee.de