CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Audi PC Paris ’12

Home/I SHOW YOU SEE/Animation/Audi PC Paris ’12
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This is the intro film for the press conference of the Audi stand at the Auto Salon Paris 2012. The idea, once again, was to give shape to the five different facets of the Audi brand. Whereas the difficulty was trying to find some new angle, whilst staying firmly in the realm of the defined design parameters.


 

Production
Acht Frankfurt visual catering
www.visual-catering.de

Animation
Christian Lerch
Simon Fiedler
Julian Krüger
David Frank

Sound
Red Rock Productions
www.redrock.de

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I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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