CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Audi PC Detroit 2012

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2012_detroit_01

For the Motor Show in Detroit, there was to be an unveiling of a special Audi model. The image film about this model was in need of an intro clip that showed three Audi themes: e-tron, ultra and connect. Together with Simon Fiedler at Acht Frankfurt Visual Catering, we did all the graphic designs of the three theme worlds and all the animations.
There’s not enough time to see all the details we added, but nevertheless it was fun.

Below the video clips there are some details of the styleframes we came up with.

Styleframes

audi_styleframe-connect (0.00.02.30)
I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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