For the american car brand Buick i was part of the team to bring their stage at the car fair “Auto China 2014″ in Beijing to life.
The team faced the task of conceptualising 6 distinct worlds. My part was to come up with two of them – namely “Performance” and “Aspiration”.
Despite the unusual aspect ratio of 20:1 it was fun to do because it challenged me to think “wide”.
Production: ACHT Imaging
Art Direction: Oliver Maassen
Styleframes & Animation: