CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Chevrolet Commercial

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For the new Transformer Edition of the Chevrolet Trax, I worked on some shots for a chinese television commercial.
The car elements which are distinctive to this edition are highlighted with electric energy and 3D transformations.

I did all the energy flashes, the alloy rim transformation and some previz type animation.

Production: Tribe United, ACHT Frankfurt
Creative Director: Oliver Maassen
Animation: Oliver Maasen, Christian Lerch, David Frank, Florian Prütz, Frederik Rieckher
Compositing: Axel Klostermann

I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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