CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Buick Styleframes 2016

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These are some styleframes for the Buick Auto China Motor Show. I pushed the images more in the direction of almost touchable tech graphics. The Buick brand is usually more focused on showing natural elements rather than infographics – so this was an attempt to go another way as a change of pace.

I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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