CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

Volkswagen Detroit 2017

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Welcome Loop

For the Volkswagen evening pre-show at the annual NAIAS auto show in Detroit, ACHT did the motion graphic elements.

My job was to do the double exposure videos and putting them into a graphical framework (welcome loop, countdown, photo background).

Also shown besides the Welcome Lopp are some double exposure styleframes I did for this project. Some of them didn’t make it to the final though.

Client: Volkswagen AG
Production:
ACHT Frankfurt GmbH ( acht-imaging.com )
Creative Director: Simon Mayer
Motion Design: Christian Lerch

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I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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