CHRISTIAN LERCH — MOTION DESIGN, ART DIRECTION

VW Shanghai 17

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For the Volkswagen presentation at the Auto China 2017 in Shanghai, I was asked to do some styleframes. These were used to give a reference for the AR department.
There was also some work with double exposure images and the usual graphic package for the show involved.

 

Client: Volkswagen
Production:
ACHT Frankfurt GmbH ( acht-imaging.com )
Creative Director: Simon Mayer
Motion Design/Styleframes: Christian Lerch

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This is the basic grid that defined the Augmented Reality world for some parts of the show.

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I also did some styleframes to give to the AR department to show driver assistance systems.

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I am a graduated designer, living in Frankfurt, Germany. My work takes me to places like Switzerland, France, the United States and China. Currently I'm employed as motion designer at Acht Frankfurt. But I might go back working as a freelance artist in the future.
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