This is the intro film for the press conference of the Audi stand at the Auto Salon Paris 2012. The idea, once again, was to give shape to the five different facets of the Audi brand. Whereas the difficulty was trying to find some new angle, whilst staying firmly in the realm of the defined design parameters.
Among my tasks were the Connect and Ultra chapters, as well as coming up with a graphic concept to give the artworks a fitting frame.

Acht Frankfurt visual catering

Christian Lerch
Simon Fiedler
Julian Krüger
David Frank

Red Rock Productions

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